Last updated: June 2026
This Privacy Policy describes how Witchheart Valkyrie (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website, place an order, or otherwise interact with our services.
By using this website, you agree to the collection and use of information in accordance with this Policy.
1. Who we are
Witchheart Valkyrie operates an online store selling made-to-order apparel and related products.
Contact email (privacy & support): support@witchheartvalkyrie.com (store operated via Zoho Mail).
If you have any questions about this Policy or how we handle your data, you can contact us at this address.
2. What information we collect
We collect different types of information when you browse the site, create an account, place an order, or interact with our marketing. This may include:
- Identity and contact details: name, billing and shipping address, email address, phone number.
- Order and transaction details: products ordered, order value, currency, payment status, shipping method.
- Account details (if you create an account): login email, encrypted password.
- Payment information: payment is processed by third-party payment providers; we do not store full card details on our servers.
- Technical and usage data: IP address, device information, browser type, pages visited, time on page, referring URLs. This is collected via cookies and similar technologies, including Google Analytics and Meta Pixel.
- Marketing data: your email address and interaction with emails (opens, clicks) if you subscribe to our newsletter or marketing via Klaviyo.
- Fraud-prevention data: information used by MaxMind and similar tools to help detect and prevent fraudulent transactions, such as IP-based risk checks.
3. How we collect information
We collect information in several ways:
- Directly from you when you place an order, create an account, contact us by email, or subscribe to our newsletter or marketing.
- Automatically through cookies and similar technologies when you browse our website, interact with pages containing Google Analytics or Meta Pixel, or click on ads from Google Ads or Meta Ads.
4. How we use your information
We use your personal information only for legitimate purposes, including:
- Order processing and fulfillment — to process your orders, take payment, arrange shipping, and provide order confirmations, shipping updates, and customer support.
- Production and delivery via Printify and other partners — our products are produced and shipped using third-party print-on-demand partners. We share the necessary order data, such as your name, shipping address, and items ordered, so they can produce and deliver your order.
- Account management — to create and maintain your store account and allow you to view order history and saved details.
- Analytics and performance — to understand how visitors use our site and improve user experience using Google Analytics and similar tools, as well as to monitor performance, detect errors, and enhance security.
- Marketing and advertising — to send email newsletters and promotional campaigns via Klaviyo where permitted by law, and to show relevant ads and measure campaign performance using Google Ads, Meta Pixel, and related tools.
- Fraud prevention and security — to help detect and prevent fraud and abuse using MaxMind and similar risk-assessment services.
- Legal and compliance — to comply with legal obligations, tax and accounting requirements, and lawful requests by public authorities.
5. Legal bases for processing (where applicable)
Depending on your location, we may rely on different legal bases to process your information, including:
- Performance of a contract, such as fulfilling your order.
- Legitimate interests, such as improving our website, preventing fraud, and running advertising responsibly.
- Your consent, such as for certain cookies and email marketing where required by law.
- Compliance with legal obligations.
6. Cookies and tracking technologies
We use cookies and similar technologies to:
- Keep your shopping cart and session working.
- Remember your preferences.
- Analyze traffic and usage through Google Analytics.
- Measure and optimize advertising through Google Ads, Meta Pixel, and related tools.
You can manage cookies in your browser settings. Depending on your location, the site may also present a cookie banner or consent tool where you can adjust your preferences.
7. How we share your information
We do not sell your personal information. We may share it with trusted third parties who help us run our store and services, including:
- E-commerce and hosting providers — our WooCommerce/WordPress hosting provider and related service providers, such as security and backup tools.
- Print-on-demand and fulfillment providers — Printify and its production partners who produce and ship your orders.
- Payment processors — third-party payment providers that process your payments securely.
- Analytics and advertising providers — Google Analytics, Google Ads, and Meta advertising tools.
- Email and communication providers — Klaviyo for marketing emails and automation, and Zoho Mail for store communications.
- Fraud prevention providers — MaxMind and similar services used for fraud detection and risk assessment.
These providers receive only the data necessary to perform their services and are expected to protect it appropriately.
We may also share information if required by law, to protect our rights, or in connection with a business transfer such as a merger, acquisition, or sale of assets.
8. Data retention
We keep your personal information only as long as necessary for the purposes described above, including:
- For as long as you have an account with us.
- For the period required to process and fulfill your orders and provide customer support.
- For the period required by tax, accounting, and other legal obligations.
- For a reasonable period for analytics and improving our services.
When information is no longer needed, it is deleted or anonymized wherever reasonably possible.
9. Your rights
Depending on where you live, you may have rights regarding your personal information, such as:
- The right to access the personal data we hold about you.
- The right to correct inaccurate or incomplete information.
- The right to request deletion of your personal data, where applicable.
- The right to object to certain types of processing, including direct marketing where applicable.
- The right to withdraw consent where consent is the legal basis for processing.
- The right to request a copy of your data in a portable format where applicable.
To exercise any of these rights, please contact us at support@witchheartvalkyrie.com and include enough information to help us identify your account or order.
10. Email marketing and communications
If you subscribe to our email list, we may send you newsletters, product updates, promotions, or other marketing messages via Klaviyo.
- You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly.
- We may still send you non-marketing emails related to your orders, account, or important service updates.
11. Children’s privacy
Our store is not intended for children, and we do not knowingly collect, maintain, or sell personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
12. International transfers
Our service providers, such as hosting, analytics, marketing, and Printify, may process data in countries other than your own. When your data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable law.
13. Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.
When we make material changes, we will update the “Last updated” date at the top of this page. Your continued use of the website after changes are posted means you accept the updated Policy.
14. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at: